Overall I liked it, and certainly prefferd it to the Golf, it felt like you were really driving it, the Golf was more Go/Stop, in the BMW you could work the engine once you got used to it. Lot smaller than the Golf inside, would compare the interior size more to the Polo. But they are right when they call them a Driving Machine and I can understand more why people like them now.
Liked:
Driving position - seat/wheel adjustment, nice and low with the M Sport version
Driving feeling/experience
Handling was good, and felt like you were involved
Looks - yes looks, they really grow on you
Disliked:
Cheap, plastic interior - although it all worked for purpose
Pedals set to one side so you were kind of sat at an angle, didn't bother me but my wife didn't like it.
Image - endless comments of "ooo, look at you in a BMW", or "Didn't know you had a Beemer" etc. etc....... actually got to do my nut in after a bit to be honest.
EVERYTHING is Extra and expensive - £80 for a cup holder
Would I have one again, yes providing i'm not paying for it (which I wasn't)