Now it looks like things might be taking an even greater turn for the worse for Sony. Speaking to The Times of London, Activision Blizzard CEO Robert Kotick threatened to pull support for both the PS3 and the PSP as early as 2010, saying that the return on creating games for the platforms isn't as good as on competing systems.
"I'm getting concerned about Sony; the PlayStation 3 is losing a bit of momentum and they don't make it easy for me to support the platform," he said. "It's expensive to develop for the console, and the Wii and the Xbox are just selling better. Games generate a better return on invested capital on the Xbox than on the PlayStation."
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They have to cut the price, because if they don't, the attach rates are likely to slow," he continued. "If we are being realistic, we might have to stop supporting Sony." When asked about a time frame he said, "When we look at 2010 and 2011, we might want to consider if we support the console--and the PSP."