My parents canceled Sky and are moving to Virgin. Sky is just a complete rip off at the end of the day. To cut a long explanation short, we have 2 boxes, Sky movies & sports. Combine the price of that with Virgin BB and telephone and they were paying £83 a month. What brought the change on was that my mother wants another box, so with Sky thats an extra tenner, so £93 per month
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Switching to Virgin means we get 3 boxes, a V+ box, hence HD (albeit with very limited HD viewing, but HD is free (unlike sky which is yet another tenner a month and £300 for a box) so who cares), a superior on-demand service and no loss of signal when a gust of wind blows, all for £73pm. For the programming my parents watch, they aren't loosing any channels. In fact myself an my dad are gaining Setanta. The only thing I'll be missing out on is SG-Atlantis, but thats not worth £20pm.
Interestingly the Sky CS guy put up very little fight when they canceled.. It was almost like a "&%$* off then" attitude.