It would have been more honest of them.
I want Sky 1 period. They could have offered a basic package without Sky channels and a 'Plus' option with them, and left it to VIEWERS to decide whether they were prepared to pay for Sky or not. Instead, NTL/VM dug their heels in and decided not to provide the channel that was the sole reason I was paying them for the service.
So ... either I subscribe to Sky, or just save the subscription and buy the DVDs of the shows I actually want. In either case, NTL/VM lose my custom because they decided not to supply the product I was paying their fee for, when they could have left it to MY decision as to whether I would pay more for it.