Now what would have been cool is this :-
lets pick 2 random barcodes, lets say the barcode from Optimus Prime box and the barcode from a box of Rice Krispies.
You scan the codes, 2 holographic representatiions appear, one of a humungous Optimus, and one of Snap, Crackle and Pop, who then proceed to beat the living crap out of each other till one of them eventually wins!
now that woulda been cool