Have you heard of Mika Brzezinski yet: http://news.bbc.co.uk/1/hi/entertainment/6252290.stm
http://uk.youtube.com/watch?v=6VdNcCcweL0
She ditched a story about Paris Hilton, I'm sure there is some irony here with Mika been the news story, but it a good start.
My Sunday paper has the Mika story but also reports that a U.S. gossip magazine is adverting itself as 100% 'Paris Hilton' free. I think the the channel Mika works for a a news channel so her saying Paris Hilton is not a new story is reasonable, but a gossip magazine taking the high ground - eh?