Oh this is an amazing read, and delivered with such dry wit too; Ricky Gervais would be proud. Really, it's like the guy's serious or something...
Tut: How To Install The Iceberq 4 Pro - Scenyx Entertainment Community
Highlights include:
"you need to take the plier and clamp it on one of the heatsink prongs and pull up"
and
"put the thermal adhesive.... then take your finger and smooth it out evenly."
the number of people with working chips after that lot?