Coca Cola? Sounds Funky! I'll Drink 6 Bottles Now, And I Don't Even Like It!

[Stewart]

So there is an advert for Coke, staring Tiger Woods, and he goes 'yum, I like coca cola, its so tasty, it makes me play golf really good, stay in school kids and eat your greens'

Now, noone in the world doesn't already know what coke tastes like. Noone in the world is unaware of coke.

Everyone knows about it, everyone has tasted it, everyone knows if they like it or not.

If you want to drink some coke, you get some, if you don't, you don't.

Noone is going to go - wow, whats this new 'coca cola' drink then? I'll have to get me some of that.

Noone thinks - well I have heard tell of this fizzy pop stuff, but I've never taken the plunge and actually drank some, and now, after what that golf man said, I think I just might! I'm amazing! High five!

So, everyone already has a position on the whole coke thing, and unless you are completely insane you would only drink it when you want to drink it, not because Tiger ****ing Woods pretends to.

Brand awareness? You can't not be aware of it. If I see 100 adverts for coke every day, or none for a decade, my ability to remember that coke exists doesn't change, because I'm not a goldfish.

So what's the point of advertising it? There must be a few smug, swagering, blokey PR types who can explain.

[JK Ferret]

Surely it's just the ever-ongoing ads war? Soon enough you'll get Pepsi and Dr. Pepper and all the others rolling out their own...

[santa claus]

Perhaps the point of advertising it is to generate additional, free advertising amongst those most likely to buy the product.

Like say, if someone was to start a thread about it on an internet forum

[schmunk]

Surely it's just the ever-ongoing ads war? Soon enough you'll get Pepsi and Dr. Pepper and all the others rolling out their own...

It's the old Prisoners' Dilemma in action.

[TheAnimus]

its a bit never ending, constant brand awareness.

if you think for a second it dosen't work, look at the profit the bottling franchises make (as well as the coca-cola company centrally)

[sammyc]

but as Stewart says, who isn't aware of the brand? btw i don't know what the prisoners' dilemma is. anyone enlighten me please..?
ok i've googled it myself now

[Hunain]

Perhaps the point of advertising it is to generate additional, free advertising amongst those most likely to buy the product.

Like say, if someone was to start a thread about it on an internet forum

Hahaha....lol

[Spud1]

Well, they make loads of money, and a large advertising spend will help to reduce their profits by a degree, and therefore reduce their tax liabilities - plus any reliefs they might get for charity donations etc which are related to the advertising.

That probably isn't the main reason though. If they stopped advertising coke, then in 5, 10 years or so maybe it wouldn't be one of the (if not *the*) most popular soft drinks in the world. They don't know, and so won't take the risk, and will keep reminding us they are there.

Now ofc we know that it still would be the most popular drink even without the advertising, as it really does taste good (who wants a sweet sickly pepsi when you can have an ice cold coke? approx 50% of this board maybe but your all just mad )

[Funkstar]

...as it really does taste good...

Thats a whole other debate for another thread

[Spud1]

hehe so true =) A interesting one about how marketing can affect taste/perception (at least for those who fail the taste challenge!)

[Salazaar]

That probably isn't the main reason though. If they stopped advertising coke, then in 5, 10 years or so maybe it wouldn't be one of the (if not *the*) most popular soft drinks in the world. They don't know, and so won't take the risk, and will keep reminding us they are there.

Agreed, it's not about increasing brand awareness per say but about maintaining it in the face of competition.

If Coke stopped advertising and Pepsi went on the offensive there would be a large shift in purchasing and a drop in Coke's profits. Right now they're simply maintaining the status quo.

Personally I avoid soft drinks like that altogether, nasty sweet fizzy stuff

[sammyc]

good point. also if you stop advertising & re-start at a future point it could then seem as though that's out of necessity. i know i've occasionally seen ads for high profile products and thought, oh are they not doing so well then?
(i haven't seen the tiger woods ad, but as far as this years sickly xmas ad with the old lady giving santa back a coke for all the ones she's had down the years.. made a cup of tea seem even more attractive, that's about all the effect it had on me.

[Salazaar]

good point. also if you stop advertising & re-start at a future point it could then seem as though that's out of necessity. i know i've occasionally seen ads for high profile products and thought, oh are they not doing so well then?

See the New Coke consipiracy... New Coke - Wikipedia, the free encyclopedia

[[GSV]Trig]

My daughters never seen or tasted coke....

[sammyc]

See the New Coke consipiracy... New Coke - Wikipedia, the free encyclopedia

vaguely remember something about that now you mention it. from 85-92, did that mean both were sold alongside for that period but only stirred up a major reaction when the actual name change happened?

[format]

I despise coke's advertising.

Drink coke and the world will be a better place for it seems to be the current theme.