Thanks to everyone!
I was totally unaware of the fact that a 295 is a set of paired 260GTX cards! That explains why an i7 with 4 HD4890 cards blow the i7s paired with 295GTX cards out of the water.
I had a look at the top results for 3DMark Vantage on hwbot.org here. The top two results use both different CPUs and different GPUs. The holder of the highest score has an i7 920 @ 4GHz on water cooling with a pair of 295GTX cards and scored 32270 marks. Second place used a Xeon W3570 @ 5.2GHz on Ln2 combined with 4 HD4890s.
If, as has been suggested earlier, the 295s in SLI are less powerful than 4 HD4890s in x-fire, and that most benchmarks with multiple GPUs end up CPU bound, why has a 4GHz i7 with nVidia GFX triumphed over the higher clocked Xeon with the 4890s?
I know that AMD have been pushing the dragon platform (Phenom + 790GX mobo + HD4870) and are soon to be releasing an updated version (codename Leo?) with support for higher clocked DDR3 RAM or something along those lines. However, Phenoms do not compare to an i7 or a Xeon so are totally useless for a record attempt.
Have I just gone and confused the whole issue here? As far as I now see it: 295GTX cards are great in single card setups; for multi GPU setups go for HD4890s because of higher performance and a big saving for the piggy bank. So is there a huge difference, which is affecting the performance results, between an i7 and a Xeon W3570?
Thanks again for everybody's help o far in sorting a muddled mind