People love getting all worked up over 20W! http://www.techspot.com/review/1075-...015/page6.html
It's important to look at power consumption under the type of load you'll be doing e.g. in games. Higher power consumption under a power virus like Furmark (what a lot of sites put down as 'power consumption') is a pretty useless data point for comparing cards for gaming efficiency. Power-virus power consumption basically just reveals where Nvidia/AMD set their power limiter.