I missed it by a day, December 1, is the day new US Federal Trade Commission (FTC) rules take effect and regardless of the location of the webserver, Rollo and the astroturfing scum like him will need to be more complete in disclosing their ties to companies and the compensation they receive. The current "nVidia User Group Member" will no longer cut it. The line in the signature may need to have the following added to it: "I have a relationship with nVidia and I have received the following as material compensation from nVidia: (list of items goes here)". Not explaining what being a "nVidia User Group Member" entails in a signature would no longer be acceptable. It does not explain exactly what the title entails to a reader. I'm going to say that stating the meaning of the title when asked in a post will no longer cut it.
The great thing is that nVidia must police its astroturfers, even those working for an advertising company that nVidia might hire. nVidia as a corporation would usually be the party who would face fines and law enforcement actions from the FTC due to any wayward behavior from nVidia's astroturfers and not astroturfers like Rollo, necessarily at least.
From page 3 of the new rules here:
http://www.ftc.gov/os/2009/10/091005...mentguides.pdf
Rollo, you would fall almost exactly into the category mentioned in the third paragraph of this example. I hope the choice of product by the FTC in that example was not intentional. Also, under the new rules there is no difference between a blog, forum post, or even a Usenet post.
The FTC News release is here:
http://www.ftc.gov/opa/2009/10/endortest.shtm
It would seem a bit odd if you, Rollo, in your position were totally unaware of the new FTC rules.