£299 for the X play seems a bit steep considering their old price point for entry/mid range phones which were brilliant budget phones, and having used a Moto G, was such a nice experience on android compared to the bloattastic samsung/HTC I have used in the past. As pointed out, they are a company moving with the market and its improved specs (something I have been looking for) along with the fact its the Android 5.1.1 (closest Vanilla experience you'll have, bar the Nexus) and N upgradable, but if Im going up to 300, why not pay the bit extra and get the phone with all the bells and whistles? Or is this a perception of more money on better hardware = better experience/longevity of phone?
I did however almost miss the nano SIM requirement - sad times