I can't really comment on the store other than the last time I went in one where it was full of 'hipsters' using the free wifi so you couldn't really view things properly. As to the support from Apple, well my nearest store is over an hour, if not longer, away in a car so I'd likely be relying on phone support with apple like anyone else but I can't say I've had too many issues with any company I've bought from though, mind you I do check them out first, informed decisions and all