nuts isn't it. What I couldn't fathom is certain sites selling relatively low end 3070 AIB cards for £750-850 ( no lie) when I was picking up a much better 3070 for £650 from Scan.
for example (all screen snips taken over the last couple of days):
that's £200 more than I got it for the same day. And they sold!!!
and these two MSI cards, while reasonable, have worse VRM cooling, power headroom, and overclocking headroom.
There is definitely no way a Ventus card should be more than an Aorus Master or MSi Suprim at other stores.
I even saw a 3070StrixOC going for £899 today, but I forgot to get a screenshot of that one I was so stunned. For that money you can still get a decent AIB3080, or at least you could last Monday. Whether there are still any of them being trickled out idk.