Whilst I understand the point (and I agree the prices & money involved are crazy high) its mostly irrelevant I would wager that the vast majority of the people who invest in this sort of setup would do so regardless of the cost of a sports subscription. You only have to look at movies to see that - netflex et al are relatively cheap (stupidly so for the content they offer) yet piracy is rife there even within a low cost subscription (the sheer number of people geo-swapping etc...yep thats all piracy too).
Good that they are finally taking some action
tbh. Piracy is rife and only serves to push up prices for everyone else who pays for their content.