ATI may have let slip the name of its upcoming multi-GPU rendering technology. On 5 May, it filed to have the phrase 'ATI CrossFire' and the word 'CrossFire' registered as trademarks.
Of course, the registration could have nothing to do with ATI's answer to Nvidia's SLi, but the word it's attempting to trademark has a certain resonance with what ATI is trying to achieve. It clearly has gaming connotations, and the idea of converged gunfire works as a metaphor for images rendered by multiple GPUs coming together.