The music industry, always the victim, wants to see iTunes prices, along with other music download service prices, go up.[The Register]Variable pricing will mean the cost of some, less popular songs, will come down. Apple unilaterally imposed the 99 cents per song fee by refusing - according to popular legend - to sign the terms offered by the major labels. Then it went ahead and launched the iTunes Music Store anyway, riding a Shock and Awe publicity campaign, and effectively daring the labels to pull out.
(We've been able to confirm or deny this version of events, but it's an oft-told story).
The labels and the download sites have been at loggerheads ever since. Microsoft was reported to have pulled out of negotiations entirely with the Big Four labels.
Last month a top music business lawyer called for the labels to withdraw their support from iTunes altogether.