The most interesting thing to note about ASUS entering the UK LCD market is not the actual monitors, rather the warranty. For the first year of the monitor's life there is a Zero Bright Dot (ZBD) policy. That's the longest policy of its kind thus far, which is fantastic news for the consumer: "It’s a strong statement, especially when you consider all of our competitors are offering only 1-3months ZBD policy", says Hiten Desai, product manager of LCDs for ASUS UK.