In a briefing last week by Adobe, members of the press were told outright that the company was going to be "levelling" the prices of its software between the USA and Europe - with prices in Euros being pegged far close to those in dollars. The upshot of this should mean - as we understood it - prices of Adobe software in Europe will no longer be a whole lot more that in the USA.
Trouble is, the people who briefed the people who briefed the press couldn't have given them chapter and verse on the relative prices on each side of the pond would be THIS week because, it looks to us, like Adobe is continuing to play that maddening old game ROCIE - Rip Off Customers In the EU.
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