Results 1 to 2 of 2

Thread: Counter Strike In-game advertising dispute settled

  1. #1
    HEXUS.gaming Steven W's Avatar
    Join Date
    Nov 2005
    59 times in 50 posts

    Counter Strike In-game advertising dispute settled

    Software publisher Valve and in-game advertising firm IGA Worldwide have reached an amicable agreement in the dispute over fast food adverts placed in online game Counter Strike by the Engage In-Game Advertising service.

    Engage In-Game Advertising officially launched last month with a campaign for the Subway fast food chain which was powered by IGA Partners' radial network. Using third party maps, servers and mods, it placed in-game billboard ads in Valve's Counter Strike.

    The campaign was highlighted as a successful debut for the firm, specifically targeting the difficult to reach 18-34 year old male audience and reaching 31,000 unique games with over 19,000 'eyeball hours' of exposure after three weeks. However, it appears the campaign was implemented without permission from Valve and sparked a 'behind the scenes' legal wrangle.

    A joint statement from Valve and IGA declares that: "an amicable resolution of differences regarding in-game advertising in Counter-Strike" has been reached, which "also absolves IGA’s advertisers and IGA’s advertising agencies from any liability."

    The statement continues: "Like all commercial advertisements, ads in games such as Counter-Strike require permission from the intellectual property (IP) owner," suggesting that although this particular incident has been resolved without too much difficulty, Valve does expect proper notification and negotiation if IGA or any other interested party is to utilise its IP for in-game advertising campaigns in the future.


  2. #2
    mutantbass head Lee H's Avatar
    Join Date
    Dec 2003
    M28, Manchester
    671 times in 580 posts
    • Lee H's system
      • Motherboard:
      • MSI Z370 Carbon Gaming
      • CPU:
      • Intel i7 8700K Unlocked CPU
      • Memory:
      • 16 GB Corsair Vengeance 3200 LPX
      • Storage:
      • 250GB 960 EVO + a few more drives
      • Graphics card(s):
      • 6GB Palit GTX 1060 Dual
      • PSU:
      • Antec Truepower 750W Modular Blue
      • Case:
      • Corsair 600T White Edition
      • Operating System:
      • Windows 10 PRO
      • Monitor(s):
      • 27" Asus MX279H & 24" Acer 3D GD245HQ + the 3D glasses
      • Internet:
      • Virgin Media

    Are valve going to go after the makers of the "McDonalds" map next for not getting permission to advertise that company in the game?

Thread Information

Users Browsing this Thread

There are currently 1 users browsing this thread. (0 members and 1 guests)

Similar Threads

  1. counter strike source client port
    By scottyman in forum Gaming
    Replies: 2
    Last Post: 04-12-2004, 01:22 PM
  2. Ut2004
    By mike_w in forum Reader Reviews
    Replies: 3
    Last Post: 29-10-2004, 06:48 PM
  3. Counter Strike
    By mr_anderson187 in forum Gaming
    Replies: 24
    Last Post: 20-10-2004, 11:27 PM
  4. UK Terrorist - Counter Strike LAN 2004 Report
    By DR in forum HEXUS Reviews
    Replies: 1
    Last Post: 27-08-2004, 11:58 AM
  5. counter strike gaming documentry
    By Anddos in forum Gaming
    Replies: 0
    Last Post: 03-11-2003, 04:03 AM

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts