Results 1 to 2 of 2

Thread: The truth about news, PR and joined-up Sony thinking

  1. #1
    Senior Member
    Join Date
    Apr 2005
    4 times in 3 posts

    The truth about news, PR and joined-up Sony thinking

    The truth about news, PR and joined-up Sony thinking. Well, our version of the truth, anyway. Come in Howard Stringer!

    The computer and specialist print media and their counterparts on the web would all have their readers/visitors believe that the "hard" news that they provide comes as a result of late-night drinking sessions in which beans are spilt by contacts too drunk to hold their tongues. Broadcasters, to a lesser extent, also propagate that fantasy.

    Some stories do indeed come to light this way but very few. Most, you may be surprised to learn, are largely rewrites of press-releases - documents produced with the aim (so the PR textbooks say) of putting the very best spin on new products, financial results, law suits and all the other things that tickle our collective fancies.
    More in this HEXUS.headline.

  2. #2
    Does he need a reason? Funkstar's Avatar
    Join Date
    Aug 2005
    965 times in 816 posts
    • Funkstar's system
      • Motherboard:
      • Gigabyte EG45M-DS2H
      • CPU:
      • Intel Core2Quad Q9550 (2.83GHz)
      • Memory:
      • 8GB OCZ PC2-6400C5 800MHz Quad Channel
      • Storage:
      • 650GB Western Digital Caviar Blue
      • Graphics card(s):
      • 512MB ATI Radeon HD4550
      • PSU:
      • Antec 350W 80+ Efficient PSU
      • Case:
      • Antec NSK1480 Slim Mini Desktop Case
      • Operating System:
      • Vista Ultimate 64bit
      • Monitor(s):
      • Dell 2407 + 2408 monitors
      • Internet:
      • Zen 8mb
    Good write up there Bob

Thread Information

Users Browsing this Thread

There are currently 1 users browsing this thread. (0 members and 1 guests)

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts