The truth about news, PR and joined-up Sony thinking. Well, our version of the truth, anyway. Come in Howard Stringer!
The computer and specialist print media and their counterparts on the web would all have their readers/visitors believe that the "hard" news that they provide comes as a result of late-night drinking sessions in which beans are spilt by contacts too drunk to hold their tongues. Broadcasters, to a lesser extent, also propagate that fantasy.
Some stories do indeed come to light this way but very few. Most, you may be surprised to learn, are largely rewrites of press-releases - documents produced with the aim (so the PR textbooks say) of putting the very best spin on new products, financial results, law suits and all the other things that tickle our collective fancies.
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