More in this HEXUS.lifestyle.opinion.In days gone by, Apple wore a cloak of confidentiality that kept forthcoming new products secret until they were formally announced. Today, that cloak is in tatters. Or is it? Perhaps, instead, the company has simply learned from political spin-doctors the usefulness of timely leaks. And some early good news certainly would have been helpful to dispel the shadow cast by Apple's recent massive laptop-battery recall.
Long before CEO Steve Jobs stepped onto the stage on Tuesday (September 12) at a "special event" in San Francisco timed to co-incide with the Apple Expo in Paris, the news he was set to announce about the company offering movie downloads from the US iTunes store (and only the US iTunes store for now) had been three around the internet and was tucked up having a little rest somewhere.