The reason I'm more hopeful of quality AIB cards is because the reference board isn't good. If the game can really hammer the GPU then the engine core clock never hits 1,266MHz, quoted as the peak speed by AMD. I know this because of the following frequencies produced during the 3DMark Stress Test:
http://hexus.net/media/uploaded/2016...62370d0c5b.txt - it's about 100MHz off peak, because the temperature is hitting the default 80°C, and the GPU is scaling back. This is without increasing the board power. The effect is less prevalent in games, mind.
A quality Asus or Sapphire cooler ought to keep temps in check and allow the RX 480 GPU to hit its frequency stride more often.
We're down for getting one of the very first Sapphire own-designed cards in the next few days; its review scores will make for an interesting comparison.