Nvidia Titan X (Pascal)

[scaryjim]

... At £1200 it's like paying £600 for nothing.

UK pricing is £1099: http://www.geforce.co.uk/hardware/10series/titan-x/

It's hard to find a GTX 1080 under £600, but relatively easy to find a custom factory OC one for < £650. That'd make the pricing mark up around 70% for a 25% increase in performance. Or to put it another way, you're paying up to around £300 just for the privilege of saying that your card is the fastest single GPU gaming card on the planet.

That said, the 1080 performance @ 4k is exactly in the range where a 20% improvement is very noticable - it's not like it's giving you 125fps instead of 100 - it's giving you 60fps instead of 45 - 50. That might be enough to persuade some people with deep pockets. After all, it's cheaper than SLI 1080s, and I've seen those kinds of builds doing the rounds...

[CAT-THE-FIFTH]

UK pricing is £1099: http://www.geforce.co.uk/hardware/10series/titan-x/

It's hard to find a GTX 1080 under £600, but relatively easy to find a custom factory OC one for < £650. That'd make the pricing mark up around 70% for a 25% increase in performance. Or to put it another way, you're paying up to around £300 just for the privilege of saying that your card is the fastest single GPU gaming card on the planet.

That said, the 1080 performance @ 4k is exactly in the range where a 20% improvement is very noticable - it's not like it's giving you 125fps instead of 100 - it's giving you 60fps instead of 45 - 50. That might be enough to persuade some people with deep pockets. After all, it's cheaper than SLI 1080s, and I've seen those kinds of builds doing the rounds...

It does not change the fact the price escalation is making a mockery of literally almost every other kind of electronic product out there - not even Apple could get away with it.

If we were to apply the current naming strategy to Fermi:

GTX580= Titan
GTX570 = GTX580TI
GTX560TI= GTX580
GTX560= GTX570
GTX550TI= GTX560TI
GT545=GTX560

Then if we did that to the HD6000 series:

HD6970=Fury X
HD6950=Fury
HD6870=HD6970
HD6850=HD6950
HD6770=HD6870
HD6750=HD6850

Edit!!

Its working because its forcing people to spend more and more.

JPR noted last year the number of enthusiast class cards doubled in sales from 3 million to 6 million shipped units and enthusiast(IIRC),is over the £200 pricepoint(if the dollar price with VAT was converted to pounds).

[HalloweenJack]

wow - 15% faster than the gtx 1080 at best for HOW MUCH more money

NVidia are doing well for maxwell 3 arnt they!

[watercooled]

I've been thinking quite a bit about the positioning of a hypothetical 1080Ti, mostly where is it going to fit in between this and the 1080 performance wise?

Were this Titan clocked a bit higher and utilising a fully-enabled 6 GPC die, then logic would dictate a 1080Ti could be something like a 5 GPC cut at similar or slightly higher clocks. But given this is already a cut-down die, and we're looking at 9TFLOPS for the 1080 vs 11TFLOPS for this, it doesn't leave much room for a 1080Ti?

Sure, you get more than just higher shader throughput with the GP102, e.g. higher triangle throughput and memory bandwidth if that happens to help with the games you're playing but I think they'd really be cutting it fine with a 1080Ti else they come too close to the Titan and just kill its sales. The Titan no longer possesses the FP64 advantage over basic gaming cards like in the Kepler days so that no longer exists as a selling point.

Another possibility is they treat this card as a sort of Founders edition of the 1080Ti, but then I can't see price being much different.

Yet another - perhaps they could do a full-die card like the 780Ti did? But as I said, the Titan back then had other selling points it no longer has, so they'd be completely killing off the Pascal Titan to make a faster card less expensive. It seems like the full-die GP102 is going into the Quadro P6000, but given its Maxwell predecessor was $6000 I guess this one will be amusingly priced!

[Terbinator]

It does not change the fact the price escalation is making a mockery of literally almost every other kind of electronic product out there - not even Apple could get away with it.
...

Its working because its forcing people to spend more and more.

Apple has a significant amount of competition whereas Nvidia does not. No one is being forced to spend anything and if you want the best only one company can supply you and therefore they charge accordingly.

[suj]

"Then we come to price. Costing a cool £1,200 (£1,099)"

Which one is it brahs?

[jigger]

At least we know how fast the R9 490 will be in 6 months.

[Xlucine]

"then we come to price. Costing a cool £1,200 (£1,099)"

which one is it brahs?

1200usd, 1099gbp

[Coltrane24]

Most reviews show it 30 to 35% faster than 1080 before overclocking. One can complain it's too expensive but performance is quite a jump. Power efficiency is great. Less power than a Fury x and twice the performance.

[scaryjim]

... Power efficiency is great. Less power than a Fury x and twice the performance.

OTOH more power than a Nano, which isn't that far behind a Fury X in performance Nvidia's power efficiency leap in the last few generations has been pretty impressive, but AMD seem to be edging back towards them now, and there's going to come a point where nvidia simply can't get more performance out at the same power envelope.

OTOOH, £1200!!!

Hey Tarinder, I had a thought. Don't suppose you have 2 Nanos lying around? That'd give you an estimation of the Radeen Pro Duo performance....

No? Ah well, one can dream...

[jigger]

Most reviews show it 30 to 35% faster than 1080 before overclocking. One can complain it's too expensive but performance is quite a jump. Power efficiency is great. Less power than a Fury x and twice the performance.

Nobody that spends £1200 on a graphics card cares about power efficiency

[kalniel]

Nobody that spends £1200 on a graphics card cares about power efficiency

Try telling that to the HPC guys...

At a certain point, you care even more about power efficiency as you get to the high end..

[jigger]

Try telling that to the HPC guys...

At a certain point, you care even more about power efficiency as you get to the high end..

Depends on how many cards I suppose. Single card use isn't a big deal even running flat out.

[watercooled]

As I said in another thread though, you have to pay close attention to what HPC apps you'll be using exactly, as they can perform vastly differently to games with some strongly favouring one brand or the other. It doesn't matter if a card consumes 20% more power but is 50% faster, for instance.

I know GPU Bitcoin mining isn't terribly popular now but it's one area where AMD was far more efficient then even Maxwell, hence why they were being snapped up even at twice the RRP by miners.

[watercooled]

Generally not. With past releases Nvidia have released a one-down card from the Titan series e.g 980Ti, but with this generation there really doesn't seem to be much room for one without cannibalising Titan sales. Maybe if AMD release something for this market segment at a lower price and force Nvidia to lower prices.

[CAT-THE-FIFTH]

Nvidia has record profits:

http://techreport.com/news/30507/nvi...second-quarter

Its gone up by 4 times over the same period last year.

Now you see the brilliance of them making people think they need to pay £1100 for a 500MM2 die chip,which sold for £400 6 years ago.

This is why a graphics card with a fully enabled 314MM2 chip is now selling for $600 to $700 instead of $250 for a graphics card which had 332MM2 chip,just over 5 years ago.

Buy the best,pay more for the best - all the same sort of stuff Rollo was peddling and this is why we are getting worse and worse increases under £300.

For what - 10% to 20% extra?? Remember all those people paying through the nose for a GTX780TI and a Titan Black for what 10% to 20% extra performance instead of saying the price was stupid.

Look at where that Titan Black or GTX780TI went with a year?? Or the Titan X within like two months?? Or the last Titan which looked fail within,what 5 to 7 months??

In the past people would not accept such tiny performance bumps for so much money,but since apparently they will,Nvidia(and to a lesser degree AMD) are milking it for all they are worth.

People used to laugh at overpriced cards,but the constant PR crap makes people weak consumers with these companies.

This is what the excuses makers have done instead of Nvidia "only" getting away with charging £400 for a fully enabled 500MM2 chip,it is now £1100.

In the end it screws it up for everybody.

This is what has happened - the reason we don't have as good improvements under £300,ie,MOST of the market is because the whole market has been pushed up massively in price.

People buying all these Titans,Fury X and 80TI cards have just effed up the entire market under it.

Then they stick their head in the sand,saying "but! but! no competition","but! but! cards cost more to make","but! but! some other excuse".

Yet,they seem scared to say this price is taking the mickey,I don't care for your excuses Nvidia/AMD,drop it and then we will do some business.

Nvidia has bigger margins than Apple FFS.

Apple would never get away with that even when it had dominance in its markets with things like the iPod.

Its a bloody joke,but,but E-PEEN,right??

The whole Nvidia focus group thing worked in the end.

If you take away the MASSIVE increase in the prices us PC gamers and enthusiasts are now paying for things apparently,I suspect you will see the bottom fall out of PC gaming if this trend continues.Its only booming since people are paying more and more through the nose willingly.

Look at how consoles are becoming lead platforms for more and more gamers?? Because PC gaming has gotten more and more expensive,consoles have gotten more and more attractive. Card sales are decreasing since the prices are getting too much and people are waiting longer,and if the price is too much they will consider a console instead - its a vicious circle.

If people truly care for the PC as a platform you need to be AGAINST ripoffs like the Titan X,80TI and AMD X series.

They push the price of even midrange cards up and it is those cards which are the deciding factor on how PC games are targetted. If they lack performance or people hold off upgrading for longer,it means they will be targetted at a lower level.

Instead of questioning what these companies are doing,people are just apathically accepting it and in that case people deserve to be ripped off like mugs.

And for what??

So JHH can get another leather jacket or a sports car.

Lisa Su,gets a holiday home?

Seriously?

Graphics cards enthusiasts have got to be some of the best customers ever.

Apple would love to have such a fanbase who demand they must pay two to three times more for their products.

Enthusiasts have gone within 5 to 6 years from people wanting to mod their computers so they didn't need to pay through the noise for hardware(stick it to the hardware companies),to those who want to pay through the noise for said hardware.

FFS,not even Intel gets away with that crap either. Their 248MM2 die size 6C/12T i7 980X cost $1059,yet a 356MM2 6C/12T i7 5820K years later cost just under $400.

So,Intel was charging 2.5X less for a 1.4X larger chip. Even the fully enabled chip(Core i7 5960X) costs around $1000.

If this had been graphics card land,that Core i7 5960X would be $2000 to $3000 and the Core i7 5820K,$1000.