LITTLE effort appears to have been made to reduce sugar in children’s cereals nearly three years after a damning report, a consumer watchdog said today.
A study by Which? said there had been some “positive progress” since it reported on the healthiness of breakfast cereals in 2006.
But it said sugar levels were “shockingly high” and it was “particularly worrying” that so many high-sugar cereals were still being marketed to children.
A survey by the organisation of 100 cereals bought in January from the main supermarkets – excluding hot cereals and muesli – found a lower proportion of high-sugar cereals overall compared to 2006.