Urban Dictionary: Meh. I just don't see anything unusual about this price difference, I can pick two identical graphics card sold between two e-tailers (and that's ignoring the small shops that typically overprice goods) and find a price gap of £20 with relative ease. The same thing happened with some of the Opteron as I recall. Well do explain if I am missing something of great importance here - as it is, it looks like either another jab at OcUK, or items that are stupidly priced in general.
Your first post was clearly aimed at OcUK: I only see OcUK do what you call 'massive mark up" and "breaks £200". The price otherwise averages at around £130: the lowest I've seen is about £126.60, highest excluding OcUK is £140. Considering that they are usually out of stock either way the 'average mark up' is not high enough deter people from buying it seems (unlike the £200 8400). Not that I would complain if they came in any cheaper, but it wouldn't make sense from an e-tailer perspective would it?
Either way, OcUK must be much bigger than I thought if they were capable of "snapping them all up" - I would've would've expected them to be just another e-tailer from Intel's perspective.