Nvidia’s hop over the fence is a little more novel, and certainly worth noting. It’s no secret that graphics chips can perform a helluva lot of computations to deliver the ultimate in 3D gaming, but that same power can be harnessed for crunching numbers or running simulations. To that end, Nvidia last year launched technology called CUDA, which allows developers to build programs that run on graphics processors using the familiar C programming language instead of the more esoteric graphics programming languages.
With that move, Nvidia put Intel and AMD on notice. Today Nvidia’s CEO fired the first shot by introducing what it calls “The World’s Most Affordable Vista Premium PC,” a low-cost platform containing a Nvidia graphics processor and a lower-end CPU from Via Technologies. Nvidia isn’t only snubbing Intel, it’s trying to prove that PC buyers are better off with functional CPUs, and that high-performance tasks can be trusted to a graphics processor.