Macworld 2007 - San Francisco

[Stoo]

iTunes - 2 Billion songs sold, Overtaken Amazin, now 4th largest seller of music.

iTV - iPod like connectivity, sync movies, TV via iTunes, HDMI interface, tri-mode wifi - B,G,N 40GB HDD built in, 720p video - looks great. iLounge: iTV - tv guide like interface, programme info etc - $299

Here it comes..

iPhone!

iPhone = widescreen ipod + mobile phone + internet communicator!

No buttons, 1 giant touchscreen - 3.5inches

Multitouch - multiple finger control

Runs OS X!

Core Animation etc all included

Syncs like iPod - music movies podcast tv photos contacts email notes..

Cradle/Dock like iPod

160 pixels per inch screen

Single "Home" button on front

11/16" thin

ring/silent control and vol up and down on the back 2mp camera

top headset jack 3.5mm

can tell rotation, portrait/landscape and switches screen accordingly

more info to follow!

Edit: Screw it, I'll copy the Macrumors transcript, it's quicker...

Here - www.macrumorslive.com

[Stoo]

10:14 am using multitouch
10:14 am 2 fingers together like pinch and bring them apart and pic gets bigger
10:14 am use pinch to move photos bigger
10:14 am iLoung: there are 11 apps on screen
10:13 am one photo was supposed to be landscape, he turned device and it switched auto
10:13 am see all photos, just like iphoto
10:13 am scroll through photos
10:13 am photos
10:12 am when you send it, sounds like ichat sound
10:12 am when typing messages letters come up to face you like old typewriter, cool effect
10:12 am error CORRECTING - sorry
10:12 am error connecting onscreen keyboard
10:11 am has bubbles
10:11 am with keypad to touch message
10:11 am button for multiple session SMS messaging
10:11 am play back in any order
10:10 am plays back on speaker
10:10 am see all voicemail and click who you want to hear
10:10 am visual voicemail
10:09 am you can bring up keyboard if you want to call "last century"
10:09 am demo of removing favorites
10:09 am Ives - "not too shabby, is it?"
10:08 am touch once and call
10:08 am make a list of favorites
10:08 am crowd is impressed
10:08 am just touch to add callers
10:08 am conference call between the three
10:07 am Jonathan Ive & Phil Schiller
10:07 am push 2 buttons and now a conference call with johny and phil
10:06 am big icons mute keypad speaker add call
10:06 am buttons ons screen
10:06 am push*
10:06 am to call all you have to do is puch his phone number
10:06 am scroll through contacts
10:06 am push phone button on bottom (on screen) and the screen changes like coming out of dashboard
10:05 am showing phone, photos calender and messaging
10:05 am drums
10:05 am like calypso
10:05 am hearing
10:05 am showing ringtone
10:04 am quad band
10:04 am wifi bluetooth
10:04 am GSM+EDGE phone
10:04 am excellent audio quality
10:04 am get 6th instead of 1st
10:04 am visual voicemail
10:03 am use contact like never before
10:03 am hard
10:03 am had to make calls, most people dial or use recents
10:03 am the killer app - making a call
10:03 am told some outside apple, showed them and they said "you had me at scrolling"
10:02 am applause after sum up
10:02 am clear as can be
10:02 am best ipod they ever made
10:02 am built in speaker for iphone/ipod
10:01 am that... is the ipod
pretty cool
10:01 am very cool
10:01 am picture moved
10:01 am double tap goes from widescreen to full
10:01 am sundial moves while loading
10:01 am showing pirates of the caribbean 2
10:00 am touch controls to play and pause
10:00 am when done moves back
10:00 am move to widescreen is autoatic
10:00 am very good quality
10:00 am widescreen view
9:59 am the office
9:59 am showing tv show
9:59 am scrolling
9:59 am showing videos
9:59 am steve says he can play all day with this
9:59 am applause
9:59 am scrolling
9:59 am it is very fast, just like on a laptop
9:58 am playing the BEATLES
9:58 am turn to landscape goes to coverflow
9:57 am showing cover art with just touch of finger.
9:57 am clock and batter plus signal
9:57 am cingular logo on top
9:57 am touch screen and scroll. smooth display.
9:56 am how to wcroll through artist
9:56 am touch and they launch
9:56 am icons on display
9:56 am smooth.
9:56 am unlock phone, slide your finger across bottom
9:56 am camera with steve's finger
9:55 am demo....
9:55 am cover flow
9:55 am find music faster
9:55 am widescreen video
9:55 am you can touch your music
9:55 am startwith ipod.
9:54 am can tell if held in portrait vs landscape - rotate it
9:54 am turning it on
9:54 am for display/
9:54 am acceleromoter
9:54 am Ambient light sensor as well
saves power
9:54 am when you bring it to ear, turns off display and sound
9:54 am proximity sensor
9:53 am 3 advanced senseors
9:53 am and ipod connector
9:53 am mic
9:53 am bottom speaker
9:53 am one switch for slim and wake
9:53 am sim card
9:53 am top headset jack 3.5mm
9:53 am upper left top
9:53 am ring'silent corol and vol up and down
on the back 2mp camera
9:53 am 11/16" thin
9:52 am "home button"
9:52 am 160 pixels per inch
9:52 am one button on front
9:52 am 3.5 inch screen - highest res screen ever shipped
9:52 am something for your hand
9:52 am Design
9:52 am calendars
sync all through ituens
itunes
9:51 am bookmarks, etc
9:51 am has a cradle to sync jusy like dock
music movies podcast tv photos
contact email notes
9:51 am syncs all your media on your iphone
9:51 am syncs with itunes, just like iPod
9:51 am learning from the iPod
shipping 100 million ipods this year
9:50 am talking about Alan Kay from XEROX PARC fame - interface visionary
9:50 am on phone and networking
9:50 am desktop class applications
9:50 am core animation, etc
9:49 am it has everything you need
9:49 am applause
9:49 am shows software interface
baby software on mobile phones now
breakthrough 5 years ahead of anything
iphone runs OS X
9:48 am build on top of that - software
9:48 am has made possible a revolutionary product
9:48 am PATENTED
9:48 am far more accurate
9:48 am multifinger gestures on it
9:48 am ignores unintended touches
9:47 am use fingers - uses multitouch
works like magic
9:47 am nobody wants a stylus
9:47 am stylus control
9:47 am get rid of buttons nad make giant screen
9:47 am how can they take that to mobile device
9:47 am bitmap screen can show ui, pointing device.
9:46 am can't add a button to phones, doesn't work. buttons and controls can't change
they solved it in computers 20 years ago
9:46 am problem is bottom 40 keyboards there, make a mess
control buttons fixed in plastic
apps want different UI's
9:46 am revolutionary interface - interplay of hardware and software
showing treo & blackberry, etc
9:45 am years of development
9:45 am we want to make a product way smarter than what's been around before
here it is
9:44 am really complicated
9:44 am smart, not easy to use
9:44 am most of htese types called "smartphone" - steve kind of bla blaing it
9:43 am laughs
9:43 am 3g with rotary dial
9:43 am shows comedy picture
9:43 am they are calling it the iPhone

[Stoo]

10:15 am there's a lot to sum up
10:15 am summing it all up
10:15 am call management features - overview of phone
10:14 am can make photos wallpaper for phone

[Stoo]

10:16 am best web browser on the phone - uses safari
10:16 am any imap or pop
10:16 am now internet communicator on phone
rich html email
10:15 am Apple has reinvented the phone

[Stoo]

10:25 am change webpages by using almost a coverflow to get to different page
10:24 am stillshowing whole page, double tap and it zooms
10:24 am can load multiple pages - to move on page shrinks somewhat and slides off to side of page similar in effect to Expose
10:24 am going to amazon through bookmarks - dvd section
10:23 am can look at multiple web pages as well
10:23 am or can double tap screen to increase size
10:22 am pinch screen to increase size of view - using multitouch
10:22 am landscape to portrait switch is automatic
10:22 am shows the whole page
10:22 am loading NYTimes.com in safari
10:21 am crowd impressed
10:21 am full screen view or preview mail
10:20 am showing photo attachments, scrolling through pics, etc.
10:20 am can look at mail in splitscreen
10:19 am touch username to call sender via phone
10:19 am same icons for address, attachments, etc.
10:19 am looks like apple mail
10:19 am touc mail icon and you're there
10:18 am using yahoo IMAP mail
10:18 am and widgets
10:18 am demo - mail, safari, google maps
10:18 am push imap - same as a blackberry
10:18 am announcing with yahoo - free imap email to all iphone customers
10:17 am yahoo mail - largest in the world
10:17 am demo'ing mail usage - imap & pop
10:17 am switches automatically
10:17 am EDGE & wifi connection
10:16 am widgets
10:16 am google maps

[Stoo]

10:30 am internet in your pocket
10:30 am incredible technology
10:29 am all these amazing things - a breakthrough
10:29 am phone
10:29 am now colosseum in Rome
10:29 am showing eiffel tower
10:29 am pinch zoom on the map to zoom
10:28 am showing washington monument - real picture from satellite
10:28 am google maps supports staellite images
10:28 am after all the tapping, screen is still clear
10:28 am finds washington monument
10:28 am hangs up
10:27 am oh sorry - wrong number
10:27 am orders 4000 latte's to go
crowd laughs
10:27 am presses a button and calls starbucks
10:27 am finds a nearby starbucks
10:27 am finds moscone west
10:26 am it knows where you are
10:26 am truly incredible
10:26 am google maps now
10:26 am top down weather instead of left to right
10:25 am weather
10:25 am apple stock currently up $2.43
10:25 am look just like regular widgets
10:25 am on to widgets
10:25 am "this is a revolution of the first order"

[Stoo]

10:39 am works like iphoto
10:39 am looking for hawaii photo - emails it to Phil while still on the phone with him
10:39 am phil needs a photo - steve goes back to photos
10:38 am adds him to address book
10:38 am Phil Schiller calling
10:38 am listening to music - call comes in, music fades out
10:38 am demo scenario
10:37 am internet commicator, ipod, & phone
put them all together and see what you can do
10:37 am great having the 2 greatest companies
10:37 am jerry done talking
10:37 am begging steve for iphone
10:36 am big believers in iphone
10:36 am take great form factors and great ui and take them to semless web experience
10:36 am yahoo trying to reinvent mail, spam and protection on yahoo mail
10:35 am mail is a killer app on phone
10:35 am yahoo go - yahoo one search
10:35 am incredible devices - would love to partner with apple
10:35 am yahoo search built in, yahoo imap mail - Jerry Yang co-founder of Yahoo
10:34 am can't think about the internet without thinking of Yahoo too
10:34 am congratulations to you for making this a reality - back to steve
10:33 am pushed hard to partner with apple
10:32 am talking about collaboration
10:32 am wimax is coming
10:32 am merge without merging
10:31 am if we merged - would it be applegoog?
10:31 am Google CEO Eric Schmidt on stage now
10:31 am google - search built in, maps, thrilled with the results

[Stoo]

10:43 am 16 hours just for audio
10:43 am 5 hours of battery life
10:43 am bluetooth headset - very small - looks like a pen cap
10:43 am bluetooth acc.
10:43 am accessories for iphone
look like ipod headphones. but have mic switch
10:42 am comparing features, after today, people won't thing those phones are very smart
10:42 am other handhelds look bad
10:41 am showing blackberries, etc
10:41 am compares to other phones - laughter
10:41 am how does this stack up?
10:40 am fades in
10:40 am ends call - music comes back on
10:40 am talking through speakerphone the whole time
10:40 am looking up in safari for movie now

[Stoo]

10:44 am innovating like crazy
over 200 patents in it
10:44 am precision enclosures, sensors, desktop-class apps, and widescreen interface
10:44 am miniaturization better than ever before
10:44 am multitouch screen - 1st
10:44 am pushing the state of the art in every facet

[Stoo]

10:46 am thought long and hard about it
10:46 am steve is stalling...
10:46 am what should we charge?
10:45 am smartphones are around $199 - $299 - $399
around $299 with 2 year contract
that's expensive if you buy and ipod too...
10:45 am $199 for 4 gig nano
10:45 am what do they normally cost?
10:45 am what should we price it at?

[Stoo]

10:47 am FCC approval takes 2 months
10:47 am crowd says "awwww"
10:47 am available: shipping in June
10:47 am 8GB model - $599
10:47 am 4GB model - $499
10:46 am crowd laughing
10:46 am relisting everything again...

[Stoo]

10:50 am exceeded expectations
10:50 am every time he sees it it is just "wow"
10:49 am entered agreement without ever even seeing the device
10:49 am been working on it for some time
10:49 am Stan - congratulations
10:49 am Stan Sigman
10:49 am purchase at Apple or Cingular stores
10:48 am introduce CEO of Cingular to the stage
10:48 am visual voicemail requires better networks
10:48 am innovation on the phone and the network
10:48 am exclusive partner in the US
10:48 am cingular*
10:48 am cincular is the partner
10:47 am asia 2008
10:47 am Europe by Cal4 this year

[Stoo]

*waffle*

[Stoo]

10:53 am multi-year exclusive partnership
only available from Cingular or Apple

(Probably different in EU)

10:54 am note - iPhone prices include a 2 year contract - FYI (again, US only at the mo)

*waits for EU info*

[Stoo]

Hmm.. nothing at the mo..

10:56 am woz would have in pocket
10:56 am when i was in high school woz and i made a dvice called tv jammer
10:56 am backstage scramble...
10:55 am uh oh...
10:55 am "clicker is not working"
10:55 am "how big it is"
10:55 am look at Apple's Market Share

[Stoo]

10:57 am cameras 94m
10:57 am 26m game consoles sold
10:57 am 2006
10:57 am he would mess it up and as soon as they would fix it he would switch it back
10:56 am people watching star trek