The embedded parts are, and according to those articles they were created for the embedded market due to the target power and (in the case of the LX chips in particular) cost. If those are also moved into the consumer market, I think it'll make it the first time a die has been designed for the embedded market then transitioned into the consumer market - previous releases (certainly in the last 5 - 10 years) always seemed to come to the consumer market first then get pushed into the embedded...