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Originally Posted by
kalniel
Cheaper/more consistant for Valve to deal in dollars - that way the user pays for all the exchange expense/currency variation.
Not sure the EU would be all that happy with it if they looked into it proper - Steam is set up as a european/UK store hence why you have to pay VAT and how they can have different products and different prices, but I don't know you are allowed to advertise the price without VAT or charge in dollars if you're a UK/EU store. All a bit murky if you ask me, but then it's a relatively new model so I'm not surprised EU law hasn't caught up with it yet.