I think JPreston is talking about an inflation level. Some products may well have gone up 20%, but others will have stayed the same and some will have gone down, especially as sales bite. What's the overall effect?
That's one of the problems with talking about inflation .... precisely how do you measure it? CPI, RPI or RPIX? Or "personal" inflation? And on that latter, the figure you get will depend on the buying habits of the individual, their product mix, their general affluence and even where in the country they live.
The same problem applies to any generalised discussion of the effects of inflation. Like so many things, it's neither entirely good nor entirely bad. There certainly are aspects to inflation, provided it's not excessive and provided it's relatively steady, that are good for the economy. But even those aspects that are good for the economy might well be bad for individuals, and typically, those lower down the income scale will suffer the most, even from moderate inflation.
Nor do things necessarily work the way people might expect. For instance, Gordon Brown gave the BofE MPC control over interest rates, but then defined their target as inflation control as measured by the CPI. But, as prices go up, inflation climbs and you cut interest rates to try to have a deflationary effect, you'll also make Sterling less attractive (interest rates down) which will mean Sterling falls against some other marker currencies. And if it falls against, for instance, China, and we're importing huge volumes of electronics and clothes from China, then a falling exchange rate makes those imports more expensive, which is inflationary .... which is precisely the opposite of what was supposed to happen as a result of cutting rates.
And, of course, the figure that the MPC use to measure inflation, the CPI, doesn't include mortgage interest, so cutting interest rates generally, which has the most pronounced and immediate effect on mortgage rates (usually) doesn't feed back into the CPI directly via mortgage rates, but only via the indirect effect that reducing mortgage payments may have on discretionary spending.
Gordon Brown shot himself in the foot a bit in that regard. Defining the MPC's targets as CPI worked like a charm for years, because it kept mortgage rate rises, which have been happening for quite a while now (and things like rent and council tax, by the way) from having a direct impact on CPI, with the result that CPI and RPI have been diverging for some years, and the average rate of RPI (RPI04) has been tending up must faster. It's currently sitting, for anyone interested, at more like 4.2% and about 4.3% for the year to date, as opposed to the 2.0% to 2.1% the government like to talk about when they discuss their performance on inflation.
Inflation is not a simple subject, and any discussion of it needs to remember that whatever statistic you use, it's a generalisation.