Honda's "Live" ad

[Mike Fishcake]

YouTube - Difficult Is Worth Doing - Live Honda Skydiving Advert

Shown LIVE on Channel 4.

Awesome. Heart-pounding. Brilliant.

(couldn't find it elsewhere on here, apologies if duplicate)

[Salazaar]

I saw it, I was going to switch over at that ad break but I'm glad I didn't.

Awesome!

[tigerboyce]

Damn, forgot about that, it is really really cool though

[kopite]

That was immense :d

Hadnt heard anything about it

[chuckskull]

Very cool, honda always do nice ad's.

[Salazaar]

Very cool, honda always do nice ad's.

I reckon Honda have one of the best ad agencies in the business on their side.

Wieden+Kennedy

[stevie lee]

good job it wasn't mitsubishi, how high would the skydive be for that?

when was it on?

why did it say 'not live on channel 4+1'.. cheapskates.. they could've waited an hour and done it again..

[Clunk]

That was pretty awesome, but when it started, I thought it was the bloke from Polaris World, so was secretly hoping for a sabotaged parachute.

[chuckskull]

I reckon Honda have one of the best ad agencies in the business on their side.

Wieden+Kennedy

That site is ace fun

[Disturbedguy]

That was absolutely brilliant

[Gerrard]

Excellent. Trust Honda to be the first to do something like this.

[HSK]

what a rush

[Saracen]

Well, I detest TV ads, but I have to admit, that one was impressive, and clever. Honda (or their ad agency) do seem to have a habit of coming up with ideas that are several leagues above everybody else.

[Vroomparrot]

I saw it and thought it was very impressive. It's not made me any more likely to buy a Honda though - still, cheers for the cool ad Honda peeps!

[Tumble]

"Hello Mum" written on his gloves tickled me

[Saracen]

I saw it and thought it was very impressive. It's not made me any more likely to buy a Honda though - still, cheers for the cool ad Honda peeps!

I get the impression that many recent Honda ads haven't exactly been aimed at selling cars. They've been aimed at raising brand awareness and profile. In which case, I guess it's doing the job as it's got people like us talking about it.