http://www.newscientist.com/article.ns?id=dn7571
Read that;
It makes you wonder how the hell they find this stuff out?
<scientist 1> "Oh god we just dropped all the man sweat on that man magazine!"
<scientist 2> "Hold on a minute, that magazine is actually quite appealing"
At least you know why those magazines will be appealing, they're covered in man sweat!