Results 1 to 4 of 4

Thread: Would you like to ask NVIDIA a question?

  1. #1
    Join Date
    Jul 2006
    WI, USA
    4 times in 3 posts

    Would you like to ask NVIDIA a question?

    The Focus Group is collecting questions hardware enthusiasts would like to ask NVIDIA here:

    NVIDIA is answering some of the questions every week, answers posted on Monday.

    Here are last weeks answers as an example:

    Q: With AMD's acquisition of ATI and Intel becoming more involved in graphics, what will NVIDIA do to remain competitive in the years to come?

    Jen-Hsun Huang, CEO and founder of NVIDIA: The central question is whether computer graphics is maturing or entering a period of rapid innovation. If you believe computer graphics is maturing, then slowing investment and “integration” is the right strategy. But if you believe graphics can still experience revolutionary advancement, then innovation and specialization is the best strategy.

    We believe we are in the midst of a giant leap in computer graphics, and that the GPU will revolutionize computing by making parallel computing mainstream. This is the time to innovate, not integrate.

    The last discontinuity in our field occurred eight years ago with the introduction of programmable shading and led to the transformation of the GPU from a fixed-pipeline ASIC to a programmable processor. This required GPU design methodology to include the best of general-purpose processors and special-purpose accelerators. Graphics drivers added the complexity of shader compilers for Cg, HLSL, and GLSL shading languages.

    We are now in the midst of a major discontinuity that started three years ago with the introduction of CUDA. We call this the era of GPU computing. We will advance graphics beyond “programmable shading” to add even more artistic flexibility and ever more power to simulate photo-realistic worlds. Combining highly specialize graphics pipelines, programmable shading, and GPU computing, “computational graphics” will make possible stunning new looks with ray tracing, global illumination, and other computational techniques that look incredible. “Computational graphics" requires the GPU to have two personalities – one that is highly specialized for graphics, and the other a completely general purpose parallel processor with massive computational power.

    While the parallel processing architecture can simulate light rays and photons, it is also great at physics simulation. Our vision is to enable games that can simulate the interaction between game characters and the physical world, and then render the images with film-like realism. This is surely in the future since films like Harry Potter and Transformers already use GPUs to simulate many of the special effects. Games will once again be surprising and magical, in a way that is simply not possible with pre-canned art.

    To enable game developers to create the next generation of amazing games, we’ve created compilers for CUDA, OpenCL, and DirectCompute so that developers can choose any GPU computing approach. We’ve created a tool platform called Nexus, which integrates into Visual Studio and is the world’s first unified programming environment for a heterogeneous computing architecture with the CPU and GPU in a “co-processing” configuration. And we’ve encapsulated our algorithm expertise into engines, such as the Optix ray-tracing engine and the PhysX physics engine, so that developers can easily integrate these capabilities into their applications. And finally, we have a team of 300 world class graphics and parallel computing experts in our Content Technology whose passion is to inspire and collaborate with developers to make their games and applications better.

    Some have argued that diversifying from visual computing is a growth strategy. I happen to believe that focusing on the right thing is the best growth strategy.

    NVIDIA’s growth strategy is simple and singular: be the absolute best in the world in visual computing – to expand the reach of GPUs to transform our computing experience. We believe that the GPU will be incorporated into all kinds of computing platforms beyond PCs. By focusing our significant R&D budget to advance visual computing, we are creating breakthrough solutions to address some of the most important challenges in computing today. We build Geforce for gamers and enthusiasts; Quadro for digital designers and artists; Tesla for researchers and engineers needing supercomputing performance; and Tegra for mobile user who want a great computing experience anywhere. A simple view of our business is that we build Geforce for PCs, Quadro for workstations, Tesla for servers and cloud computing, and Tegra for mobile devices. Each of these target different users, and thus each require a very different solution, but all are visual computing focused.

    For all of the gamers, there should be no doubt: You can count on the thousands of visual computing engineers at NVIDIA to create the absolute graphics technology for you. Because of their passion, focus, and craftsmanship, the NVIDIA GPU will be state-of-the-art and exquisitely engineered. And you should be delighted to know that the GPU, a technology that was created for you, is also able to help discover new sources of clean energy and help detect cancer early, or to just make your computer interaction lively. It surely gives me great joy to know what started out as “the essential gear of gamers for universal domination” is now off to really save the world.

    Keep in touch.


    Q: How do you expect PhysX to compete in a DirectX 11/OpenCL world? Will PhysX become open-source?

    Tom Petersen, Director of Technical Marketing: NVIDIA supports and encourages any technology that enables our customers to more fully experience the benefits of our GPUs. This applies to things like CUDA, DirectCompute and OpenCL—APIs where NVIDIA has been an early proponent of the technology and contributed to the specification development. If someday a GPU physics infrastructure evolves that takes advantage of those or even a newer API, we will support it.

    For now, the only working solution for GPU accelerated physics is PhysX. NVIDIA works hard to make sure this technology delivers compelling benefits to our users. Our investments right now are focused on making those effects more compelling and easier to use in games. But the APIs that we do that on is not the most important part of the story to developers, who are mostly concerned with features, cost, cross-platform capabilities, toolsets, debuggers and generally anything that helps complete their development cycles.

    Q: How is NVIDIA approaching the tessellation requirements for DX11 as none of the previous and current generation cards have any hardware specific to this technology?

    Jason Paul, Product Manager, GeForce: Fermi has dedicated hardware for tessellation (sorry Rys :-P). We’ll share more details when we introduce Fermi’s graphics architecture shortly!

  2. #2
    Senior Member Perfectionist's Avatar
    Join Date
    May 2007
    39 times in 30 posts

    Re: Would you like to ask NVIDIA a question?

    Better to keep off the corporations territory and ask questions in neutral ground I think, I don't trust companies to not edit or censor things they don't like.

    If you go to this thread on Hexus (I know, not totally neutral since they seem to have commercial connections to a few companies, but at least not nVidia/ATI I think), there's already an nVidia (and ATI) rep answering questions: "News: AMD Exec Says nVidia Neglecting Gamers"

    nVidia should hopefully recognise that they won't get a statistically large amount of people in "focus groups" (and those that do are likely to be fans and less impartial) and instead the suits should follow the lead of this Lars Weinand, and look at real forums and see what people are saying there.
    ("nVidia user group" seems a pretty meaningless phrase, it doesn't mean you work for nVidia does it just a forum fan group or something?)
    Last edited by Perfectionist; 03-11-2009 at 01:39 PM. Reason: changed "this guy" to actual name

  3. Received thanks from:

    nightkhaos (03-11-2009)

  4. #3
    Overclocking Since 1988 nightkhaos's Avatar
    Join Date
    Apr 2009
    Sydney, AU
    127 times in 106 posts

    Re: Would you like to ask NVIDIA a question?

    I agree with Perfectionist on this point.
    Desktop (Cy): Intel Core i7 920 D0 @ 3.6GHz, Prolimatech Megahalems, Gigabyte X58-UD5, Patriot Viper DDR3 6GiB @ 1440MHz 7-7-7-20 2T, EVGA NVIDIA GTX 295 Co-Op, Asus Xonar D2X, Hauppauge WinTV Nova TD-500, 2x WD Caviar Black 1TB in RAID 0, 4x Samsung EcoDrive 1.5TB F2s in RAID 5, Corsair HX 750W PSU, Coolermaster RC-1100 Cosmos Sport (Custom), 4x Noctua P12s, 6x Noctua S12Bs, Sony Optiarc DVD+/-RW, Windows 7 Professional Edition, Dell 2408WFP, Mirai 22" HDTV

    MacBook Pro (Voyager): Intel Core 2 Duo @ 2.6GHz, 4GiB DDR2 RAM, 200GB 7200RPM HDD, NVIDIA 8600GTM 512MB, SuperDrive, Mac OS X Snow Leopard, 15.4" Matte Display

    HTPC (Delta-Flyer): Intel Core 2 Q8200 @ 2.33GHz, Zotec GeForce 9300-ITX, 2GiB of DDR2 Corsair XMS2 RAM, KWorld PE355-2T, Samsung EcoDrive F2 1.5TB, In-Win BP655, Noctua NF-R8, LiteOn BluRay ROM Drive, Windows 7 Home Premium, 42" Sony 1080p Television

    i7 (Bloomfield) Overclocking Guide

    Quote Originally Posted by Spock
    I am not our father.

  5. #4
    Banhammer in peace PeterB kalniel's Avatar
    Join Date
    Aug 2005
    3,359 times in 2,700 posts
    • kalniel's system
      • Motherboard:
      • Gigabyte Z390 Aorus Ultra
      • CPU:
      • Intel i9 9900k
      • Memory:
      • 32GB DDR4 3200 CL16
      • Storage:
      • 1TB Samsung 970Evo+ NVMe
      • Graphics card(s):
      • nVidia GTX 1060 6GB
      • PSU:
      • Seasonic 600W
      • Case:
      • Cooler Master HAF 912
      • Operating System:
      • Win 10 Pro x64
      • Monitor(s):
      • Dell S2721DGF
      • Internet:
      • rubbish

    Re: Would you like to ask NVIDIA a question?

    Thanks Rollo. If you could ask these questions on my behalf then update this thread with the answers I'd be grateful:

    Q: Intel is aiming for CPU+APU with larrabee, AMD is aiming for CPU+APU with fusion. Both of these are expected to eliminate the need for other graphics solutions for most PC market segments, so how will nVidia cope?

    Q: Why didn't you answer the question about making PhysX open source?

    Q: Why do you persist in persuing vendor specific enhancements to games? It's bad for customers, it's bad for developers, and in the long term will be bad for PC gaming, which is already losing ground to consoles.


  6. Received thanks from:

    nightkhaos (03-11-2009),Perfectionist (03-11-2009)

Thread Information

Users Browsing this Thread

There are currently 1 users browsing this thread. (0 members and 1 guests)

Similar Threads

  1. Multi GPU poll question
    By Rollo in forum Graphics Cards
    Replies: 27
    Last Post: 20-07-2006, 07:33 PM
  2. Nvidia 81.95 driver XP32 Issues ?
    By ikonia in forum Software
    Replies: 8
    Last Post: 18-12-2005, 12:17 PM
  3. More Nvidia debacles?
    By davidstone28 in forum Graphics Cards
    Replies: 2
    Last Post: 20-08-2005, 12:21 AM
  4. NVIDIA to launch 'open driver'?
    By Steve in forum HEXUS News
    Replies: 3
    Last Post: 18-08-2005, 09:17 PM
  5. The Great Nvidia / Ati Question
    By gilgamesj in forum Graphics Cards
    Replies: 12
    Last Post: 28-07-2003, 10:35 AM

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts