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Thread: News - Amazon ?capitulates? to Macmillan

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    News - Amazon ?capitulates? to Macmillan

    Possible knock-on effect of the iPad launch as Amazon falls out with publisher Macmillan over book pricing.
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    Re: News - Amazon ?capitulates? to Macmillan

    My take is that this is more about Amazon distancing themselves from any future price-hikes. Amazon knows that the price increase will be unpopular, but if they simply said nothing and upped it, your average consumer-on-the-street will wonder why Amazon suddenly became more expensive. This way, they can shift the blame entirely to Macmillan.

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    Senior[ish] Member Singh400's Avatar
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    Re: News - Amazon ?capitulates? to Macmillan

    Bloody Apple *shakes fist*

    I do find it odd that Amazon gave in, you don't usually see that.

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