Ubisoft announce advertising partners for Splinter Cell: Chaos theory

[Nick]

Advertising in games? Ooh, you wouldn't believe it, would you...

Ubisoft developers work closely to integrate consumer products in a thoughtful and selective way to enhance the realism of the game and allow the player to immerse themselves further into the game's universe. Videogames represent an underutilized advertising vehicle that provides advertisers with real-life integration of products and entertainment. This approach allows Ubisoft's advertising partners to take full advantage of the interactivity, immersion and intense user involvement the videogame medium provides.

Check out the full story here.

[Allen]

I haven't noticed any "adverts" yet, or do you mean having RL products appear in game? Like the Dell look-a-like computers that appeared in CS:S?

[suryad]

Actually now that I have played the game, there are some mint ads, some sprite ads I believe, some movie trailer ads...not all too glaring but neat touches I thought.