Why?
Well, we all know there's the analogue TV switch off on the way with Feb 2011 being the final date.
So we'll all be watching Freeview... except that that's not quite the case.
Sure, the transmitters, once they've stopped broadcasting analogue, will have their output power increase, by as much as twelve times in some areas, but there's still a flaw in Freeview which no amount of boosting, so I'm told, will help.
Having spent the last two nights without the vast majority of Freeview channels and having had an engineer around to check my kit out, it seems that Freeview is plagued by that most nefarious of British foibles... the weather.
I did notice that on the hottest days in our very short summer last year, Freeview reception was patchy.
Well, with the temperature hovering around the -3 mark right now, it seems that really cold weather kills it too.
Yep, high pressure and low pressure weather fronts kill off Freeview in areas where reception is a bit iffy.
So what are the options? Well, finding an honest aerial company is pretty easy and they'll tell you whether your aerial needs upgrading or not... which mine doesn't. Nor do I need any more signal boosters as I've got everything set just right... a strong singal with not much noise and not over amplified.
But still no Freeview.
So my options are these: Sit it out and just accept that in really cold or hot weather there's no telly, or switch to Sky.
Now, as some will be faced with a bill of around £120-200 for a new receiving set-up, the £30 installation plus £16 a month for Sky's basic package, which gives you loads more channels than Freeview, starts to look like a very good deal.
And, seeing as Sky reception is only impaired by very, very, heavy cloud cover, you've got something that's more reliable and cheaper.
And get this... after 12 months you can kill the contract, keep the box and switch to Sky Freeview, which, although it gives you less than DVB Freeview, (no E4, More 4 and others), at least you've still got something to watch when the weather gets too bad... or too nice.