Firstly.......i wouldnt get too carried away with the new ATI/AMD cards just yet.
We have heard the 'ATI/AMD are coming back to the forefront' so many times over the last 18-24 months and it hasnt happened.
The processors and GPUs somply havent competed on the same level as nVidia/Intel for a long time. The ATI 3850/3870 are decent enough but still not good enough for a company that spends millions on development.
There is no way on this planet that a 9800GTX will be £125 in the foreseeable future (well...for the next 6-12 months anyway).
You simply cannot take a USA price and do the currency conversion and expect the prices to reflect here. We ALWAYS pay more for our hardware and thats never likely to change.
If you find the 9800GTX for £125 or under brand new in the next 6 months in the UK i
will buy it for you.
As for the new flagship nVidia cards.....
£470
If anyone pays more than £250 for a GPU these days they should be sectioned and give electric shock treatment forthwith!!
The speed at which GPU's move on make this madness because as soon as you buy a GPU, the technology is old and its replaced.