the 'what if it takes off' approach has been used a lot. PhysX has much more of a case for that than CUDA, and not even PhysX persuades me to cut performance back to using 285s, or suffer the memory issues of the 295s. Long story short, CUDA is what, a year old now and I haven't seen a single game I remember making a big deal out of CUDA. There are several titles sporting PhysX, some with more effective results than others. The best example I've seen so far is Mirrors Edge - all well and good, but a few fancy extra graphics bits added onto a game does not warrant solely considering nvidia unless it becomes functional in the majority of games. Since it doesn't I'm not really fussed. The end result of the HD4890s is that they won't quite match the pair of 285s, but they won't be far off, and since ATi's memory management is slightly better than nvidia 's the 1GB HD4890 is effectively like a 1.2GB GTX285, you've less memory woes to worry about, not to mention you're at least £90 richer