Asus officially announces Arez branded AMD graphics cards

[HEXUS]

Says this signals “a bold new identity” and underlines the bond between Asus and AMD.

Read more.

[Biscuit]

Haha... do like the little digs at the GPP AMD has in their statement.

I wonder if companies like Asus have actually shared the agreement with AMD specifically so they can get a bunch of lawyers and techy/creative types together to figure out how they can make the intended market blinding clear without actually stating it outright.

If you look at the Box, it doesn't seem to say "gaming" anywhere on it...

[outwar6010]

Haha... do like the little digs at the GPP AMD has in their statement.

I wonder if companies like Asus have actually shared the agreement with AMD specifically so they can get a bunch of lawyers and techy/creative types together to figure out how they can make the intended market blinding clear without actually stating it outright.

If you look at the Box, it doesn't seem to say "gaming" anywhere on it...

I think that's the whole point. Nvidia have always had a strong brand, even when they have had weaker cards. All of this seems to just show they are threatened by amd and want to control the narrative of their gpus, as the only thing worth gaming on.

[CAT-THE-FIFTH]

It looks like Dell and HP have resisted GPP,but Lenovo might have not:

https://www.hardocp.com/article/2018...p_leash_so_far

[simonpreston]

Would be nice if the gaming community banded together and gave NVidia the big FO until they back down on this.

However, most seem more concerned with a few extra frames per second rather than the bigger picture.

[Biscuit]

It looks like Dell and HP have resisted GPP,but Lenovo might have not:

https://www.hardocp.com/article/2018...p_leash_so_far

It does say that they don't think they have signed up though.

TBH it doesn't make sense for OEMs to sign up for something like that. Most of the customers of these companies dont look at the brand of GPU, they just buy whatever. This is especially true of enterprise where they will buy pallets of whatever is currently the right price for them. They dont care if its AMD/Intel/Nvidia GPU.
If Nvidia want to test companies like Dell, HP and Lenovo (who are all closely tied to Intel), they could be the makers of their own downfall. If OEMs start putting/pushing more AMD/Intel GPUs into their devices, or perhaps always have the "Nvidia options" not available due to Nvidias preferential treatment, there is only one loser in the long term (...and it isnt the OEMs).

[stevie lee]

is it just the graphics switching to Arez? what about the AM4 ROG branded AMD motherboards?

with the new G ryzen chips it makes the branding a bit fuzzy with onboard/onchip AMD graphics on ROG motherboards, when the Arez line is the AMD graphics..

[CAT-THE-FIFTH]

It does say that they don't think they have signed up though.

TBH it doesn't make sense for OEMs to sign up for something like that. Most of the customers of these companies dont look at the brand of GPU, they just buy whatever. This is especially true of enterprise where they will buy pallets of whatever is currently the right price for them. They dont care if its AMD/Intel/Nvidia GPU.
If Nvidia want to test companies like Dell, HP and Lenovo (who are all closely tied to Intel), they could be the makers of their own downfall. If OEMs start putting/pushing more AMD/Intel GPUs into their devices, or perhaps always have the "Nvidia options" not available due to Nvidias preferential treatment, there is only one loser in the long term (...and it isnt the OEMs).

Its interesting what Intel might do,especially with their move into higher performance graphics.

Is it me,or if you say Arez quick enough it sounds like arse?? It sounds something like Father Jack Hackett would say.

[3dcandy]

To be fair NV deserve a burn... but hey I doubt they will receive one

[scaryjim]

... with the new G ryzen chips it makes the branding a bit fuzzy with onboard/onchip AMD graphics on ROG motherboards, when the Arez line is the AMD graphics..

I don't think that's the case - the ROG branding applies to the motherboard and has nothing to do with whether the socketed processor placed in it has an IGP or not. I've seen adverts and mentions for at least one ASUS ROG AM4 X470 motherboard.

And of course, a lot of high end enthusiast boards do without graphical outputs, so perhaps they'll just leave those off, which means they can't be accused of associating their ROG brand with AMD graphics...

[Biscuit]

I don't think that's the case - the ROG branding applies to the motherboard and has nothing to do with whether the socketed processor placed in it has an IGP or not. I've seen adverts and mentions for at least one ASUS ROG AM4 X470 motherboard.

And of course, a lot of high end enthusiast boards do without graphical outputs, so perhaps they'll just leave those off, which means they can't be accused of associating their ROG brand with AMD graphics...

Personally i would prefer them to flesh out the Arez brand and stick that on motherboards, keep things consistent.

[mers]

From what I read and heard else where Nvidea don't want gaming associated to AMD video cards , especially the "ROG" branding. So now they have put pressure on Asus who seemed to have bowed down to the potential threat of fewer supplies unless the co-operate. Same dirty tactics that Intel used against AMD with CPU's years back with the likes of Dell and others. Personally I don't care
about this as I don't game and my next build will be a Ryzen APU when I can afford to upgrade. Only thing that bugs me is this shoddy underhand business practise which I think most companys are at present operating. Sad world we live in.

[Zhaoman]

Pretty much guarantees that I won't be buying nvidia for a very long time.

[stevie lee]

I don't think that's the case - the ROG branding applies to the motherboard and has nothing to do with whether the socketed processor placed in it has an IGP or not. I've seen adverts and mentions for at least one ASUS ROG AM4 X470 motherboard.

And of course, a lot of high end enthusiast boards do without graphical outputs, so perhaps they'll just leave those off, which means they can't be accused of associating their ROG brand with AMD graphics...

i think of it this way:

go into a shop and ask for an Arez branded graphics. you get AMD. you think Arez = AMD, the graphics is the same company as the CPUs. ati=amd.
they may have split off years ago and be 2 separate entities(?) but its in peoples minds that theyre the same, because they have been for so long.

just like deathstar harddrives. everyone knows they're hitachi drives.

so when you say Arez GPUs your going to be looking for Arez motherboards, then not find any.


imho they need to make ALL their AMD/ATI whatevers into the Arez brand. make it consistent.



gonna be a branding mess if NVidia apply this scheme to the intel/vega CPUs. what will they call the intel boards that could have amd onchip graphics?




that's whats going on in my mind about all this, its a right ol messy situation of different names applying to different things under different circumstances. and I'm thoroughly confused about it all. and this is just ASUSes naming scheme. theres other companies going to be in the same situation with multiple names applying to different things.

ROG = ASUS gaming stuff. just leave it like that and stop confusing the easily confused.

[mtyson]

AMD's Freedom video:

[KN1GHT]

It looks like Dell and HP have resisted GPP,but Lenovo might have not:

https://www.hardocp.com/article/2018...p_leash_so_far

It does say that they don't think they have signed up though.

TBH it doesn't make sense for OEMs to sign up for something like that. Most of the customers of these companies dont look at the brand of GPU, they just buy whatever. This is especially true of enterprise where they will buy pallets of whatever is currently the right price for them. They dont care if its AMD/Intel/Nvidia GPU.
If Nvidia want to test companies like Dell, HP and Lenovo (who are all closely tied to Intel), they could be the makers of their own downfall. If OEMs start putting/pushing more AMD/Intel GPUs into their devices, or perhaps always have the "Nvidia options" not available due to Nvidias preferential treatment, there is only one loser in the long term (...and it isnt the OEMs).

I actually do agree in this regard and it would make me quite happy if the whole GPP would blow up in their face.