just thought I'd share the info....
I have had my Ultimate x64 OEM reactivated 4 times so far:
1 - BIOS update
2 - Upgrade from 2 to 4 GB RAM
3 - Reinstalled Windows
4 - Changed gfx card and disk configuration
Each time the auto phone service could not help and I had to talk to someone.
Last night I swapped my P5W64 WS Pro motherboard for an Asus Blitz Formula. Expecting the worst I got myself a story together and rang the activation number.......To my surprise, for the first time, the auto service just gave me another number to reactivate, I didn't even need to talk to anyone!
Starting to think Bill doesn't care that much, as long as you buy a licence