People talking about cooling earlier...
...this is something that I captured over at CeBIT that might make you smile
I swear that I thought it was a mirror when I first saw it
Realising that this was the base of a cooler was pretty surprising !
Some kind of new-fangled technology to keep more of the cooler in contact with the chip (avoids 'griddle effect' - see below)
http://www.przone.co.uk/smooth/Ooohhhh.wmv