tbh it depends on what people buying the Pentium expect it to do. I'd assume it'll go in budget builds, with something like an R7 250(X)/260X or GTX750(Ti). Assuming a 1080p medium to high quality gaming setup with those graphics cards, I'm not convinced the Pentium will perform too badly (although latency-based testing might show that you'll get a smoother experience with an Athlon X4, for instance). Anyone expecting a £50 CPU to provide excellent performance is incredibly naïve - there's a reason £200+ CPUs cost that much (beyond good marketing by Intel, that is ). And one real benefit from the Pentium release is that there are likely to be a variety of lower cost Z97 mobos released (like the ASRock ones you've already highlighted) which will no doubt get snapped up by people looking for a lower entry cost to i5/i7 k-series computers. Stick a 4670k on a £50 Z97 mobo and you're on to a decent base platform....