possibly, and to an extent some do - look how many market the green thing.
the only reason I suggest adverts is because no-one likes them, and they are a disruption caused by business, so the businesses that potentially stepped up to remove this toublesome interuption would look like heros.
It is Inevitable.....
Hehe true
I can see what you're getting at, ikonia, but I doubt it would work the way you predict. For a start, there's more than one type of advert. You see the type of advert (IBM have done them) where you think afterwards "..... what were they advertising?" Well, they weren't. It's brand awareness they're after. Then there's brand/product reinforcement, where it's a product we all know about, but they're providing a constant drip-drip-drip of reminders, and then there's new product or new promotion launches, where we need to be told, over and again, about some new product (like a new toothpaste), or a new promotion (like the latest finance deal on so-and-so type of car). They repeat some of the ad's ad-nauseum for one reason - research shows it works.
In all of these situations, from what I remember of the marketing part of my degree, research shows that ad's have to be reinforced time and again for them to have an effect, especially for those adverts aimed at brand awareness. Cillit Bang is a good example. I recognise their adverts pretty much instantly, despite never having used the product and not being exactly interested in the product sector. Nonetheless, the constant drip-feed has worked, in so far as I'm fully aware of the product, and brand. Of course, the adverts are sufficiently naff that my gut reaction is that I simply don't believe the claims they make, so I've never bought it and likely never will. But then, I'm not really their target buyer.
But to directly address your point - if a company (say, Panasonic, for example) bought up all the advertising slots inside a given program, would it make me feel affectionate towards them? Probably. Would it make me more likely to buy Panasonic products over the competitors? Or, would I even change my brand of soap powder because of it? Nope.
thats an excellent response, and makes some excellent responses.
Like you suggest I don't believe it will work in such a simplistic manner, however there is possability for this sort of thing.
As you say adverts have to be "banged into you" so a TV show like coronation street may not be practical as that uses the adverts in the way you suggest. But say the "monday night movie" which is every monday for say 3 months is still getting banged into you - just on a less in your face platform, in the same way IBM sponsor wimbledon - its not made a big deal of in the TV but because its always there - its a known partnership. Situations like a regular movie night or sporting event this method would be an interesting change.
As you said it won't make you change anything, but to be honest does any advert ? it just makes you aware of the product, and thats when choice come in.
For example - if I'm offered two products the same / same price roughly then I'll chose the one who's company I believe in, eg: doesn't use Indian support methods for an easy example. So if I was offered the same TV from say toshiba and panasonic - toshiba rams adverts down my throat and panasonic doesn't - I'd probably see that as a plus and have more positive opinion of panasonic.
This is of course very over simplified, but the level of which my co-traveller this morning went to to doge the adverts on the radio started this discussion.
It is Inevitable.....
The BBC manage without advertising (as we obviously pay our licence fees) but they also run those short mini-adverts for various things they have coming up.
Perhaps ITV etc could show adverts before and after 30 min / 1 hour programs and then at slightly longer intervals (say every 45mins and NO chuffin' break for the news) for films and longer documentaries. I hate sitting down to watch a 30 min program and having the first few minutes ruined by a "sponsored by" advert, the middle bit, just when you're in to it ruined by "BANG and the dirt is gone" and then the final bit cut short and squashed to one side while I'm told what's coming up in three weeks time.
AAAAHHAAA!Originally Posted by chicken
You're that git that gets up for a beer piss halfway through the film and then, due to the "breaking of the seal" at intervals of 30 minutes thereafter.
Probably the same way I avoid TV ads. I won't watch commercial channels 'live' any longer. Anything on them that I want to watch I record, and watch the recording. My recorders have a "CM Skip" feature, which I use to skip the first 3 minutes, then the next minute (there isn't a 4-minute option), and then generally leaves about 10 - 30 seconds left, which I fast-forward over. It generally takes me about 10 seconds to ad-skip, this way.
If anyone's wondering how I see ads like Cillit-Bang (from previous post), it'll either be before I started doing this, or when visiting friends/family and the idiot-box happens to be on.
What REALLY wound me up was when some channels started showing the first ads immediately after the intro credits. I timed a few, and when it came down to 'ad, then less than four minutes of program, including intro titling, then more ads', I decided to start my own little personal counter-measures system.
And on most commercial channels, an hour's slot actually consists of between 38 and 41 minutes of program, with the rest being ads. I will NOT spend a third of my relatively small viewing hours watching adverts.
Whiternoise (02-08-2007)
dont know if anyone watches ABC1 on digital, but they seem to have a bad habit of running programs straight into each other, and running the adverts after the first 2 minutes of the show.
its increidbly frustrating!
Heheh, no, I normally survive the film, get back to the car and just as I'm leaving go "Oh ----!"
I could probably count the number of times I've been to a cinema loo on my hands... it would be one had had I not decided it would be an excellent idea to drink 3 litres of coke in Mars Attacks for a laugh.
1.21 GIGAWATTS!!!!!
Iknoia, I think its a great idea but it will fail.
Unfortuantely pretty much everyone is a sucker. For about 90% of the polulation, if you tell them something enough through adverts, they will believe it and want what you are trying to sell. The more often they are told this, the more it remains at the front of their mind, so when they are next in a shop that sells the product, they are far more likely to buy it.
Whilst I would actually consider boosting the coffers of any company that stopped or at least reduces those irritating interruptions, most wouldn't when they see something else that is either cheaper, advertised more or both.
"In a perfect world... spammers would get caught, go to jail, and share a cell with many men who have enlarged their penises, taken Viagra and are looking for a new relationship."
nice response badass, I agree its unlikey, I was more interested in the theory behind it.
It is Inevitable.....
I had to read that twice.
Didn't a recent episode of Heroes do this recently? We thought it was a technical hitch, or that the program was too long for actual adverts, but all you got was the Lara Croft clip, then straight back into the show....we thought it was great, wonder if it was deliberate...
sig removed by Zak33
could the tide be turning ?
It is Inevitable.....
I thought it was because the show was *slightly* longer than normal and thus they couldn't have all their normal ad breaks in place BUT had already pre-sold a set number of slots to Eidos
Which reminds me. must NEVER buy an Eidos game again because quite frankly, those ad's were a real annoyance...
and there is my point - if edios said at the start edos product X brings you this show uninterupted - would you feel slightly better about them and their products than having them interupt your down time entertainment.
It is Inevitable.....
Yes, but they'd need to reiterate it at the end, because you may see the ad, but I may tune in 5 mins later noticing a film on, put it on and think "Oh this is good, there haven't been any ads" but have no idea why.
1.21 GIGAWATTS!!!!!
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