Nah, they only raise the prices if they're the last retailer with stock. As per usual they've ordered a ridiculous number at launch, 1100 cards between the 6950/6970. As it is now, they're cheap. Prices will go up in the new year due to VAT, and AMD usually raise the prices of their cards slightly once they've been on sale a few weeks too. You're looking at £280 to buy a 6970 from OcUK now. I can almost guarantee come the end of January they'll be 310-320.