Online ads win over the brand leaders

[Steve]

Popup blockers or not, online advertising isn't about to go away, as some of the world biggest businesses embrace it. The BBC reports:

Online advertising has come of age with major brands like American Express and Nike now firmly embracing the internet as an equal to more traditional promotional outlets.

...

Faced with a multi-channel media landscape and corporate belt tightening, marketing departments began to see online advertising as a cost-effective medium.

[The article]

[DR]

Interesting report - for sure good for us