No more Intel Inside

[Steve]

No, Intel hasn't shut up shop, but it is killing off one of its best known logos. The 'Intel Inside' logo has been with us for nearly 16 years now, but it seems Intel has decided it's time to let it go. Of course, there's a new logo on the way.

The new identity is expected to be unveiled in the first week of January, most likely with a new advertising campaign. The change will be announced worldwide simultaneously. A section of Intel’s top brass is expected in Singapore after January 3 to oversee the changes in the Asia-Pacific region, including India.

[The Economic Times]

We've seen a lot of change happening at Intel recently. Staff shuffling, a change of strategy - from clocks to cores - and already details on new branding surfacing (VIIV, anyone? Keep an eye out for the new logo popping up somewhere soon.

[Hans Voralberg]

May it rest in peace lol. Given the current portfolio of Intel (minus Pentium M) it's not really "intel" inside anymore lol.

[jonathan_phang]

Yeah but will they get rid of that god-aful and annoying jingle......

[luap.h]

I hope they rid of that jingle they have to play anytime anyone mentions an intel processor
dah ding dong ding

>

[Jonny]

I won't miss it tbh, with all those "Idiot Outside" badges on Ebay and in cheap computer shops, and that evil jingle.

[Nick F]

Yeah but will they get rid of that god-aful and annoying jingle......

I hate that Jingle. It's all I remember about PC World adverts.

[Silent Shark]

It's the best Christmas present of all (!)

I hope they don't come up with something more annoying for the next 16 years!

I also hate the way in the adverts they have to say the whole name every time, they can never just say 'Intel', 'Pentium' or 'Centrino'.

Salesperson: "This laptop contains Intel Centrino Mobile Technology"
Customer: "Intel Centrino Mobile Technology?"
Salesperson: "Yes, Intel Centrino Mobile Tecnology."

Salesperson: "We also have this HP desktop with an Intel Pentium 4 Processor..."

do-de-do-doooo

And so it goes on!

[JimmyBoy]

It's the best Christmas present of all
I hope they don't come up with something more annoying for the next 16 years!

this is intel we're talking about, i think the chances the jingle will become even more annoyin are about 99.9% likely

[Lord Kordir]

Maybe they'll use a variant of the crazy frog

[DavidM]

Hopefully Blue Man Group free as well?

[SpinJaunt]

Yeah but will they get rid of that god-aful and annoying jingle......

Hah. Imagine the AMD version LOL.. probably be some kind of wooshing noise.

All variations of the Windows Startup sound were rubbish aswell as "The Microsoft Sound"

what were they thinking...

[Xaneden]

I never really liked the 'Intel Inside' logo, but you've got to admit, it's one hell of an enduring, successful piece of advertising. Unfortunately, it seems the main Intel logo will be changed too.

[plesuvius]

Can't wait to see what they come up with. Perhaps they'll use some molten metal effects !

[[GSV]Trig]

Does that mean that when a company mentions Intel CPU's in adverts on the TV now they wont show that crappy logo and play the annoying tune too?

[Silent Shark]

They probably will, but it will be an ALL NEW annoying jingle and logo!

[krazy_olie]

Good ridance too that jingle methinks. OT but it just reminded of the currys or dixons advert for the computer where the guy says"Intel Pentium 4 with HT technology" do do do do.. "sorry" "Intel Pentium Pentium 4 with Hyper-Threading technology" Like it now makes more sense to the idiot for buying the computer .