Read more.If you're not suffering from a recession and want to splash out, we take a look at six high-end cards.
Read more.If you're not suffering from a recession and want to splash out, we take a look at six high-end cards.
Nobody in their right mind is going to pay £400 for 90fps on a 30" monitor they don't own in the current economic climate. nVidia's business model wont work, and if they keep this up they wont have a business left.
That'd be true *if* Nvidia's business model comprised selling nothing but high-end performance-leading SKUs. As it is, the GTX 200 series are clearly low volume products intended to create media buzz around Nvidia and (hopefully) increase sales of their mainstream graphics cards and chipsets (which sell in huge volumes, of course). They are basically marketing campaigns that turn a small profit - nowt wrong with that.
Volumes/profits have shrunk as AMD targeted the low-mid range with bettter, cheaper to make products with the 4000 series.
nfida chipsets in the AMD market compete with some OK AMD models using 3 or k series integrated graphics. Intel chipsets have been less problematic and more advanced than nvidas for quite some time.
All fixable but die shrinks needs to roll out to the mid range models pretty quickly and the chipsets need to be rock solid reliable and cheap.
If hexus had not fixed the lower price band at £250 I suspect some 1gb 4870 models (priced as low as £170 +p& P) would have crusied the value for money test.
Intel and Nvidia have both seemed to have lost touch with the world economy and what people can afford. This is where AMD/ATI will start to gain ground again.
Both AMD and ATI have been used to being the underdog and learnt to survive by giving what the consumer wanted and needed and at the prices they could justify.
Nvidia with their £200 - £400 graphics market won't attract hardly anyone. Intel with their silly X58 and I7 cpu's wont' attract hardly anyone either... Yes there are some people who buy this gear but they are a small minority.
While ATI has gone ballistic in the £100 - £150 GPU market and gained so much ground on Nvida, Amd will now do the same with the Phenom 2 and gain ground on Intel...
The playing field is about to become even again. Its not about who makes the fastest chips, its about who can sell the most.
Please don't forget that X58 and i7 aren't the only products that Intel are selling... They have a very solid Core 2 line-up that are still superior to even the new Phenom IIs. And nVidia are not just selling £200+ products, they are just as competitive as ATi in the low-end. As much as I am an AMD fanboy of sorts, I would still be cautious to proclaim the doom of Intel or nVidia when they have not lost touch with the market and are still perfectly healthy.
Sorry, but wasn't meaning that Intel and Nvidia are doomed or that they are rubbish in the more valued sector. But I think AMD/ATI are more in touch with the £100 sector and this is where they will have a field day over Intel and Nvidai over the next year....
Unless Nvidia and Intel slash prices or come in with some new modern lines at the £100 price points.
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