ATI has designed a multi-purpose chipset that will appeal to a wide range of users. On the one hand, the enthusiast has the choice of opting for a competitive chipset that appears to overclock as high as NVIDIA or VIA's best. The business customer, meanwhile, can take advantage of an IGP model and produce a low-cost, powerful system. Productivity may suffer once employees understand and exploit its DX9 goodness, though. What ATI and its partners need to do is flood the Athlon 64 market with as many different examples of its XPRESS 200 chipset, both basic and premium, before NVIDIA and VIA do. Timing is everything in this business, and the proverbial clock is ticking.