That's true at the point that they have problems; the problem is that at the point of purchase they take a look at the pricing aaaaaaaaaaaaaaaaaaaand....[PILLOCK_IN_WARDROBE_IN_TISCALI_AD]"£6.49 THAT'S AMAAAAAAAAAAAAZING!"[/PILLOCK_IN_WARDROBE_IN_TISCALI_AD].
THEN they complain when three months later the price goes up and they've spent most of those three months trying to get the service to work at all...and then they don't switch to a better supplier because it's expensive, and they don't know how, and...you get the picture...